Top Tips for Small Businesses – From Radio Interview with Leanne Hogland-Smith

Leanne Hogland-Smith – Chicago 219-759-5601, entrepreneur small business for 15 years, uniting people and their talents with operations through management, increase-sales-coach.com

Consistent challenge in businesses today is a lack of processes and procedures. A lot of this comes about because there is no strategic plan, there are no goals written so what happens is that everyone is hitting different targets and the individual and business goals are missed.

A lot of communication is just refocusing the way they state things, getting rid of the words like need and should and start using “may I suggest this”. When you get rid of the emotionally judgmental words, it’s amazing at the reactions you get.

An employer now, if they have not hired smart, they end up with maybe one good employee for every four employees. Employers need to have consistent performance reviews. Employees then feel like they are part of the company’s success.

Top Tips for Small Businesses

  • Communication is consistent and everyone knows where the organization is going and what their goals are. Is everyone sharing the same goals? It is critical to have your goals communicated consistently throughout your company.
  • Values – What are your non-negotiable behaviors that you will demonstrate with your employees, vendors, strategic partners?
  • Find out what your real brand is – Talk to your customers, not a marketing company. The expectactions held by customers, it is a really definitive way to identify your brand. Ask them, “When you hear my name what expectations come to mind?” You will get a really good idea of your brand, but you also gain a competitive edge. When you have down-time, that is up-time to talk to your customers.
  • Marketing is about attracting attention and build relationships – Write copy and test it out. See if it gets some sort of emotional attention for your business.

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Smart Marketing for Small Business with Nancy Garberson – Archived Radio Show

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Smart Marketing for Small Business with Dr. Rose Kuhn – Archived Radio Show

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Smart Marketing with Guest Julie Holloway on Smart Marketing for Small Business Radio Show

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Marketing Fundamentals with Guest Leanne Hogland-Smith – On Demand Radio Show

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5 Secrets for High Achievers with Guest Nadine Lajoie – On Demand Radio Show

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3 Important Thing to Remember for Broadcast Advertising

When you’re using radio and television (cable) there are 3 things to keep in mind. First when you’re using an address for a store or service location, make it easy for your customers.  What I mean is your postal address is not always practical for people driving or around the house.  They will miss the address a vast majority of the time.  But, if you use “ Main between 2nd and Pine” then most people in your community will know where that is located.

Second is using too many products in a single ad. Keep the message to no more than 3 products in a: 60 ad and 2 products in a :30 ad.  This allows ample time for description of features and a buying cue for them to take action. And keep the products consistent from one media to the other. Do not use different products based on the media.  It will only confuse the listener.

Finally, Jingles while not used today as much as in years past have their place.  Especially with newer businesses. A short easy to understand jingle builds name recognition for your audience.  They should be used in 40-70% of your ads depending on their purpose. Generic filler ads, sale messages and special event promotions are the best place for them in my opinion.

Rick Polson – Author “Making a Superstar Company

http://www.amazon.com/Making-a-Superstar-Company-ebook/dp/B00APQU2SE/ref=sr_1_1?ie=UTF8&qid=1355801910&sr=8-1&keywords=rick+polson

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