This week The DUMBEST Marketing Move Goes to TWO companies; Hendrickson and Company and MOBO Organisation. I’m feeling THAT generous this week!
They are both getting this award this week for their business card design. Business cards are an important aspect of your business. You should always have one on you, especially for marketing purposes. It’s good that both of these businesses have business cards, they recognized the purpose and importance of them. See each here:
Do you see something missing? Logo – CHECK, Contact Info – CHECK, Name – CHECK, Title – CHECK.
But tell me one thing, what is their business? What can I buy from them? Why do I want to know their company? I have no idea! Their company names do not clearly state what business either of them are in. Hendrickson and Co. could be contractors, accountants, consultants, computer repair! We really couldn’t guess even close if we tried. Even if they have a website listed do I want to look up what they do with everything else I have on my plate? A well thought out business card from the perspective of the recipient will better help the giver achieve his or her objective.
Do you want the people you’re networking with to remember you and what your company does? Then be user friendly. With all of the noise we have in today’s world, how is that even possible? Tell me what you do and why I need to know your company.
So, both of these companies get a dumb marketing award for their business card design. Here’s a good business card design.
Lesson Learned: Don’t make it hard for people to remember your company if they have your business card. So, if your company name does not clearly state what it is you do or sell, support it with a tag line. I.e. ABC and Co., Helps You Find Your Dream Home.