Who thought that the Postal Service was good at marketing?
I’m sure most haven’t even thought of it but I’m sure we all know someone, or heard of someone collecting stamps! The first stamp was from England with a young Queen Victoria. It wasn’t until the 30’s, in the US, when older stamps that were shaped as a triangle became rare and people thought that they were to become valuable since very few were not used and/or torn.
The smart marketing move wasn’t just the value that these little stamps promised, it was the limited editions! Although this might have been on purpose, the Postal Service created collectible limited edition prints, almost as artists do today. This made the stamps worthy of holding onto and not using. Brilliant!
While still making ordinary stamps, they continued to make stamps with all sorts of designs, like the Simpsons stamps that are out right now. Basically, someone is paying for a service and not using it. Although, as a business you want people to use your services they buy, this was a great idea on making something ordinary collectible.
Lesson Learned: Ask yourself; is there something we offer already that will offer more value to my customers? Or ask can I make something we offer collectible? There is always an opportunity that is not being taken advantage of in every business.