Everyone knows they make soup, soup is soup right? In one of their advertisements they included a recipe. Along with a picture of the final product and the product that makes the recipe, Creamy Chicken Soup.
This is a great way to move more products that might not sell as much. Most people know to use cream of mushroom in recipes but might not think of Cream of Chicken.
So nice work Campbell’s, you’ve taken your advertisement to the next level! This is now something that your customers will KEEP.
Lesson Learned: Think of a way to get your customers to KEEP your advertisement, even if it is just for a little bit. It could be a coupon that expires in 2-3 months, it could tips on your business topic, and like Campbell’s it could be a recipe.