In this live Advisory Time Block, Les speaks to Lorna who owns Impact Training and Development Services. They talk about the difference between marketing a service and a product and how to stand out from your competition.
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“Outthink the Competition Rather Than Outspend Them”
Author: Leslie Wolff, CEO of Smart Marketing Group, speaks from experience as an entrepreneur, sales and marketing executive plus advisor and coach. Les has “walked the walk and talked the talk.” The knowledge that he imparts with passion has been learned in the toughest of schools, “Real Life!”, in the trenches, on top of the mountain and everywhere in between.