Sports and Marketing . . .The Similiarities

Smart Thinking … A Different Perspective
By Leslie R. Wolff – A Marketing Curmudgeon

 “A man come to measure his greatness by the regrets, envies and hatreds of his competition.” – Ralph Waldo Emerson

Competition is something every sports participant faces as well as every business leader, manager or entrepreneur. It is a key element that encourages us to move forward as quickly and as positive as we can. Studying your competitors thoroughly enables one to spot overlooked opportunities or “weaknesses” that one can take advantage of. The smart “participant” never stops looking for that “competitive edge.

The will to win is worthless if you do not have the will to prepare.” – Thane Yost

The success of the game of sports or business relies heavily on a well thought out plan of action or strategy. One that takes into consideration all the aspects of what will or could happen on the “playing field.” To gain the insight necessary for a successful game plan one needs to review past experiences within in their “sport/industry,” talk to coaches/consultants/those who have “been there” to develop the right plan. Plus be flexible enough to change tactics, as action on the playing field or marketplace deems necessary.

People who work together will win, whether it be against complex football defenses, or the problems of modern society.” – Vince Lombardi

No one succeeds by themselves in someway all successes are achieved due to the efforts of more than just the ‘winner.” This true no matter the sport or business achievement, others are there helping either directly or indirectly.

 “Really great people make you feel that you, too, can become great.” – Mark Twain

To get the most out of yourself and others who are key to your success requires an effort to motivate and that can take a variety of approaches such as

  • Asking questions that will enhance your ability to perform

  • Creating a communications conduit and being a great listener, which improves your ability to learn from their feedback

  • Encouraging others to help you and/or offering to help them

  • Providing leadership or ideas that are beneficial to all participants

The difference between towering and cowering is totally a matter of inner posture.” – Malcolm Forbes

Strengths can be measured in many ways, physically, financially, spiritually, attitude, performance and more … and so can weaknesses. One needs to identify both as it relates to the individual on the playing field, in a leadership role, in managing and marketing. The latter becoming more important that ever in the world of sports where only a few reach a high level of exposure to the business fighting within an increasingly cluttered communications and business environment. Identifying these two areas are key to your success as it what you do to enhance and improve each of these factors.

Learning is either a continuous things or it is nothing.” – Frank Tyger

Training is simply learning and has to be a continuous facet of your life if you plan to remain active in your sport, business or life. The constant effort to increase one’s knowledge will enhance performance know matter what you do or where you do it.

“Pressure is a word that is misused in our vocabulary. When you start thinking of pressure, it’s because you’ve started to think of failure.” – Tommy Lasorda

Whether initiating a quarterback sneak or promoting and exhibiting at a trade show or running an ad or PR campaign how well you implement will have a major impact on the results.

Winning isn’t everything, but wanting to win is.” – Vince Lombardi

 Succeeding in sports is quite similar to winning in the marketplace, many of the same steps, processes and procedures need to take place to win and one of those factors which is of prime importance is attitude, not only the desire but the will never to stop trying.


 Leslie R. Wolff is an experienced professional, obviously an outspoken curmudgeon with more than a half century in the marketing arena His mission in his business, speeches and writings is to reestablish a lost factor in business … commonsense! It is the foundation on which Smart Thinking is built. Les is CEO of The Smart Marketing Group, who simply help clients work smarter. He can be reached at 215-334-3432,, Skype: Smart Marketing or

You can also visit and participate at
His E-Book” Smart Thinking- Vol.-I” is available @


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