What kind of CEO are You?

A Different Perspective…
By Leslie R. Wolff, A Marketing Curmudgeon
Are you a Smart Thinking CEO or a dumb one?
Take this questionnaire and find out.

“An inadequate chief executive officer’s time at the top is always too long no matter how short.” – Malcolm Forbes

A key result of this questionnaire is that you will have a better perspective of how you are viewed by all those individuals who interact with you and your company. Perhaps you don’t really care how you or your company are perceived. If that’s true there is no reason to take this exercise because you’ve already proven you are not only dumb but stupid as well and probably in a serious denial state of mind.

In today’s economy the answer to that will interest a lot of people (shareholders, customers, employees, vendors). The answer will impact (or infect) every aspect of your business and the public’s perspective of you. Do you really know if you’re a Smart Thinking CEO? Can you prove it? The questionnaire below will provide you with the answer. Don’t worry you don’t have to share it with anyone; it is for your personal edification.

If you are a true Smart Thinking CEO, you will have your employees anonymously answer these questions with no repercussions, other than an improvement in the atmosphere because you’re changing.

How you utilize these assets to their maximum potential is a measurement of your skills as a manager.
I.    How do you feel your employees perceive you?
a)    Lord of the Ivory Tower – Difficult to reach out to
b)    Accessible ACE* – Open to new ideas & suggestions
c)    Emperor – Has a “Kill the Messenger” mentality, refusing to hear about problems or welcome positive criticism
(* A Caring Executive)

II.    How would your employees rate your company as a place to work?
a)    Top Drawer
b)    Not bad
c)    OK, It’s a job
d)    You have to be kidding

Perception is to most people reality.

“How you are perceived has a direct effect on the degree of success of your organization. So much of what we call management consists in making it difficult for people to work.” – Peter Drucker

III.    How would you describe your management style?
a)    Feudal – You dictate direction and agenda – My way or the highway mentality
b)    Benevolent Dictator – Treat people kindly but your decision-making is done with little input from others
c)    Coach – You build a team atmosphere and encourage participation

IV.    How easy is it for different departments to communicate with each other in order to have maximum efficiency and effectiveness?
a)    Very Easy
b)    Somewhat easy
c)    Difficult
d)    You don’t want to know

V.    How would your management team describe you?
a)    Reserved
b)    Somewhat Reticent
c)    Personable
d)    Great Communicator

Marketing is the lifeblood of any business how well do you understand that?

“Marketing is all the exhilarating big things and all the troublesome little things that has to be done in every nook & cranny of the entire corporate organization in order tom achive the purpose of attracting and holding a customer.”- Theodore Levitt

VI.    How would you rate your knowledge of the following areas? (1 being worst, 10 best)
a)    Advertising
b)    Customer Retention
c)    Employee Motivation
d)    Internet
e)    Marketing
f)    Merchandising
g)    New Business Development
h)    Product Knowledge
i)    Public Relations
j)    Sales Promotion
k)    Social Media
l)    Trade Shows

VII.    How would you describe your business thinking?
a)    Traditionalist
b)    Cautious
c)    Innovator
d)    Outside the box thinker

How you think reflects strongly on your organization and operations, internally and externally as well. Customers, trade channels, vendors, investors, and even your competition are going to be influenced by how smart a CEO you are. Plus you should be asking similar questions of those below you. Key to success today is making you and everyone around you are well informed and highly motivated.

Are you smart or dumb?
If your answers were any of these you might want to rethink your approach (an attitude) as a manager,
I. a or c ; II. c or d; III. a; IV.  c or d; V.  a or b; VI. 3 or less; VII. a or b.
A few Smart Thoughts from some Smart Thinkers
“Even if you’re on the right track, you’ll get run over if you just sit there.”- Will Rogers

“Good management consists in showing average people how to do the work of superior people.” – John D. Rockefeller

“True leadership must be for the benefit of the followers, not the enrichment of the leaders.” – Robert Townsend

“The executive’s chief business is to organize deputize, and supervise.” – George Ripley

Leslie R. Wolff’s mission is to reestablish a lost factor in business … commonsense! It is the foundation on which Smart Thinking is built. Les is CEO of The Smart Marketing Group, a proactive marketing Visionary & Strategy Think Tank. He can be reached at 866-334-5004, marketingsmartly@aol.com, Skype: Smart Marketing or http://www.smartmarketingroup.com


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