One of the perks of being a small business is that you can learn from larger businesses. From their failures to successes.
Yonana, a machine that turns frozen bananas into an ice cream substitute, made a very smart marketing move. They simply did a great cross promotion with a sticker. They stuck it on a banana I bought.
It’s a silly name, that would normally spark my curiosity, but I already knew what a Yonana was because of one of my friends. She loves this little machine. It helps her eat healthier while still having a tasty snack. She has talked it up and down. This little sticker reminded me of when I had some at her house. It was really good and I would definitely get one of these machines because of how good it was.
This little sticker on each bunch of bananas enforced what I had already heard about it. And if you didn’t know what it was, they had a website on the sticker so that you could check it out, if it peaked your curiosity.
How can you apply this to your business?
1 – Does your name reflect on what you are about? Company names (and taglines) can set you aside and raise you above the cluttered business landscape. (Checkout www.namesandtaglines.com)
2 – Try to think of interesting ways to cross promote, be it in your own store, website or other form of communication to your target audience. Do you have two products that go perfectly together like bananas and a Yonana.
3 – Is there a non-competing business that you can make a connection with that can add value to their business so that they can offer another service, aka your service? And of course vice versa.
Are you a business owner? Have you already successfully put this into practice in one form or another? Have you seen something you’d like to share. Perhaps even talk about it on our Internet radio show “Smart Marketing for Small Business”? We’d like to hear from you! Please comment below.