Smart Thoughts for Smart Thinkers

Quotation:

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” –Frank Roemer

Interpretation:

Focus on what people are most interested in … Themselves! Benefits, real or perceived are the key factors in getting your target audience to take the actions you desire. Succinctly describe the true benefits you deliver and communicate at every level you can.

Your Interpretation:

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