Category Archives: Guest Posts

Top Tips for Small Businesses – From Radio Interview with Leanne Hogland-Smith

Leanne Hogland-Smith – Chicago 219-759-5601, entrepreneur small business for 15 years, uniting people and their talents with operations through management, increase-sales-coach.com

Consistent challenge in businesses today is a lack of processes and procedures. A lot of this comes about because there is no strategic plan, there are no goals written so what happens is that everyone is hitting different targets and the individual and business goals are missed.

A lot of communication is just refocusing the way they state things, getting rid of the words like need and should and start using “may I suggest this”. When you get rid of the emotionally judgmental words, it’s amazing at the reactions you get.

An employer now, if they have not hired smart, they end up with maybe one good employee for every four employees. Employers need to have consistent performance reviews. Employees then feel like they are part of the company’s success.

Top Tips for Small Businesses

  • Communication is consistent and everyone knows where the organization is going and what their goals are. Is everyone sharing the same goals? It is critical to have your goals communicated consistently throughout your company.
  • Values – What are your non-negotiable behaviors that you will demonstrate with your employees, vendors, strategic partners?
  • Find out what your real brand is – Talk to your customers, not a marketing company. The expectactions held by customers, it is a really definitive way to identify your brand. Ask them, “When you hear my name what expectations come to mind?” You will get a really good idea of your brand, but you also gain a competitive edge. When you have down-time, that is up-time to talk to your customers.
  • Marketing is about attracting attention and build relationships – Write copy and test it out. See if it gets some sort of emotional attention for your business.

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Guest Blog: Time for a small business update?

If you have been in business for some time, the services and avenues for your marketing dollar have expanded.  Print products are on the Internet, direct mail and e-mail working hand in hand and then there is that new thing Social Media.

What should you do? Find sources and get involved with them in a logical step by step way.  Jumping in without a net will make you fall farther than you need to fall. There are many sources to use and there are people in your network of business people that can share what they have learned.  All of these components can help your new adventure.  And relying on one source for each new area is dangerous.

Consistent business practices no matter what area you’re starting is the key.  And repeating things builds a reputation for your business. Saying the same things keeps things consistent.

By Guest Blogger –  Rick Polson – Making a Superstar Company

Website: http://www.amazon.com/Making-a-Superstar-Company-ebook/dp/B00APQU2SE/ref=sr_1_1?ie=UTF8&qid=1355801910&sr=8-1&keywords=rick+polson

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The Japanese market for foreign EC providers is right at the booming time!

Guest Post by Tadao Mochizuki
Website: http://www.speedex.ne.jp/en/

Japanese market is characterized in that there are no religious taboos and that the Japanese people have the capacity to accept unique and high-quality products and services.  Furthermore, the yen exchange rate remains at a record high level.  To take advantage of the strong yen, consumers trying to purchase inexpensive products coming from the United States and European countries are increasing in Japan. The only barrier for Japanese customers to reach your product is : the language.

Read more to earn cross-border EC customers in Japan:
http://www.speedex.ne.jp/en/

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Filed under Free Marketing Tips, Guest Posts, small business