Fight the “commoditization” of your business & increase its value to your customer
A Different Perspective
By Leslie R. Wolff, A Marketing Curmudgeon
In an increasingly competitive marketplace it is becoming more difficult to stand out from the competition. What do you do when there exists a 5P’s environment? What are the 5P’s? When a customer’s Perception is that your Product, Price and Performance are on a Parity level with your competition. This is the time to take the step to challenge how you think about your customer. What you learn from this exercise could differentiate your firm from the competition in the eyes of your customer. Pay attention because you need to become an expert in Customer Service. It can be a very profitable situation for you.
Do you know the #1 reason customers leave vendors? Continue reading