Tag Archives: advice

Smart Marketing with Guest Julie Holloway on Smart Marketing for Small Business Radio Show

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Four Things Most Small Business Owners Overlook

First, they don’t take the time to do the prep work.  Things like proper color selection for the companies theme.  Each color has its own psychology and you need to make sure that the colors you pick will give your customer base the right “feel” for your business. Also conducting surveys is part of the prep, so you know what your potential customers are reading, listening to and watching. This ensures your marketing/advertising expenditures are focused where your customers are involved.

Second is a consistent theme from event to event of your business.  It will only confuse your customers if they ready about a sale on product A in the newspaper, discounts on product B in your radio ads and factory discounts on product C on cable or TV. Keeping the message the same within all media’s ensures that your customers will have the proper information for whatever product or service you are featuring for that week or month.

Another is using all the pieces of information available to them on web sites.  Every web site should have a :30-:60 video about the company.  This ensures that people with different learning styles can benefit from your site. Also every web site that is used for promoting a business should have a news section with stories about the companies industry. Retail, Heating/AC, Restaurant or whatever the industry, should have an area with current stories updated daily or weekly. This keeps your customers in touch with the newest information about your industry and shows them you care to inform them.

Finally are the different networking availabilities in their market.  Service organizations, Chambers of Commerce, local group web sites, industry associations and many more allow small business owners a way to meet other local business people. This way they can make partnerships with some to assist each other in building their businesses. No one single business leader can effectively build a business alone.  These many opportunities allow small business owners an easy way to meet other owners and share experiences.

Article by Rick Polson – Making a Superstar Company
Website:  https://www.facebook.com/#!/MakingASuperstarCompany

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Thoughts for a Leader – Part II

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Customer’s Focus

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” –Frank Roemer

What is the customer or prospect most interested in? Themselves! Understanding this is the basis of the WIIFM Factor, which impacts heavily on purchasing decisions. It stands for the question – “What’s in it for me?” A simple question, but how it is answered can dramatically affect the bottom line. Too often it’s ignored or overlooked in a corporate environment that focuses on features of their products or services rather than the benefits. Viewing your business from the customer’s perspective will always give you a competitive edge in the marketplace.

If you give something worth paying for, they’ll pay.” – Thomas J. Peters

Originality Continue reading

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Thoughts for a Leader – Part 1

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Leadership is action, not position – Donald H. McGannon

Motivation

“I praise loudly; I blame softly.”Catherine II

A true leader knows that in order to move forward all the members of their team needs to feel they count, that their effort is not only recognized, but also appreciated. Research has shown praise given sincerely is far more successful motivator of people than cash or material rewards. A combination of both can be a ‘home run.”

We all are imbued with the love of praise.”– Cicero

Attitude Continue reading

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Maketing Beyond Social Media

In this Smart Marketing for Small Business Advisory Time Block, Les explains to the owner of Smarty Shortz, an app based company, how they can market beyond social media and into print etc.

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Smart Marketing Introduction

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