This Dumb Marketing Move goes to Comcast.
Email marketing is a big deal. When a customer gives a company their email, it is quite the step for the customer. It’s a line into their personal life. With that said, I ran across an article about Comcast’s email marketing that seemed….sneaky. It was a new product, never introduced to this customer and they thought it was spam.
Here is the email they received:
Dear Comcast Customer,
Your immediate attention is required. Constant Guard™ identified that one or more of your computers may be infected with a “Bot”. We strongly recommend that you visit the Comcast Constant Guard Center at https://constantguard.comcast.net for important information on how to remove malicious software from your computer(s).
A “Bot” is malicious software or malware that is used to gain control of your computer, typically without your knowledge. Online criminals can use Bots to collect your personal and private data, such as Social Security numbers, bank account information, and credit card numbers by monitoring your keystrokes. This can lead to identity theft and fraud.
We appreciate your prompt attention to this important online security notice.
Comcast Customer Security Assurance
Lesson Learned: As a company, small or large, you must respect each and every email. If you don’t, you can easily lose a customer’s trust, they will want off of your email list, which means you lose most of your contact with this customer. Yes, there is social media but more than likely once you cross the line of making a customer feel uncomfortable in their inbox, they’re done. So remember, when introducing a new product, do it with integrity; your customers will see right through it otherwise.