Tag Archives: communication

Top Tips for Small Businesses – From Radio Interview with Leanne Hogland-Smith

Leanne Hogland-Smith – Chicago 219-759-5601, entrepreneur small business for 15 years, uniting people and their talents with operations through management, increase-sales-coach.com

Consistent challenge in businesses today is a lack of processes and procedures. A lot of this comes about because there is no strategic plan, there are no goals written so what happens is that everyone is hitting different targets and the individual and business goals are missed.

A lot of communication is just refocusing the way they state things, getting rid of the words like need and should and start using “may I suggest this”. When you get rid of the emotionally judgmental words, it’s amazing at the reactions you get.

An employer now, if they have not hired smart, they end up with maybe one good employee for every four employees. Employers need to have consistent performance reviews. Employees then feel like they are part of the company’s success.

Top Tips for Small Businesses

  • Communication is consistent and everyone knows where the organization is going and what their goals are. Is everyone sharing the same goals? It is critical to have your goals communicated consistently throughout your company.
  • Values – What are your non-negotiable behaviors that you will demonstrate with your employees, vendors, strategic partners?
  • Find out what your real brand is – Talk to your customers, not a marketing company. The expectactions held by customers, it is a really definitive way to identify your brand. Ask them, “When you hear my name what expectations come to mind?” You will get a really good idea of your brand, but you also gain a competitive edge. When you have down-time, that is up-time to talk to your customers.
  • Marketing is about attracting attention and build relationships – Write copy and test it out. See if it gets some sort of emotional attention for your business.
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Thoughts for a Leader – Part 1

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Leadership is action, not position – Donald H. McGannon

Motivation

“I praise loudly; I blame softly.”Catherine II

A true leader knows that in order to move forward all the members of their team needs to feel they count, that their effort is not only recognized, but also appreciated. Research has shown praise given sincerely is far more successful motivator of people than cash or material rewards. A combination of both can be a ‘home run.”

We all are imbued with the love of praise.”– Cicero

Attitude Continue reading

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Marketing is Marketing is Marketing – 4 Common Sense Basics

“There is no such thing as ‘soft sell’ or ‘hard sell’. There is only ‘smart sell’ and ‘stupid sell.'” – Charles Brower

In this era of high technology advances, high technology success stories and high technology hype it is very easy to overlook the fact that the basics of marketing haven’t changed except to become more important in the high stakes game of technology.

Customers and investors have to be gained and retained. Customers, employees and investors need to be communicated to, educated and satisfied. Customers, employees and investors need to be motivated and stimulated. Communications need to be clear and easy-to-understand. The need to create and maintain high awareness among customers, employees and investors is key to business success.

“No living being is held by anything so strongly as its own needs.” – Epictetus

 Common Sense Marketing Basic #1: Where are we located? Are we user friendly?

If the idea is to get more people to communicate their needs or concerns to you as well as to drive them to interact with your website, blog or Internet “whatever”, then an emphasis has to be taken to ensure communicating with you is easy. You have to be sure that electronic addresses (e-mail,/website/blog, etc) are known to the targeted audience and not easily forgotten. You also have to avoid the trap many businesses fall into who are in love with the Internet; they fail to supply mailing addresses and phone contact information on their site. Millions of business people prefer traditional ways to contact you as a primary form of communication.

Exposure of your various contact addresses should be incorporated into every format of communication that reaches out to your target audience be it your advertising, stationary, website or the promotional products your sales force gives away at trade shows.

“You cannot create experience. You must undergo it.” – Albert Camus

Action Step: Review your website, stationary, business cards with the question, “Am I making it easy for potential customers to contact me?”

Common Sense Marketing Basic #2: “Knowledge Is Power” Marketing Continue reading

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5 Steps On How To Outthink Your Competition

©  2012 Leslie R. Wolff

Are you a

Mimic…Mimic…Mimic…Mimic Marketer?

Do you  imitate, duplicate,  replicate rather then Originate?

Recently I placed this question on a corporate planning group on LinkedIn.com – “Why is it so many executives can’t think “outside the box?” The responses were many and fascinating as were the stated reasons, but the general sense still was … they don’t.

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Why do you think it is so many marketers can’t differentiate themselves from their competition? Is it because they… Continue reading

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