By Leslie R. Wolff, A Marketing & Creative Tactician
Caught your attention didn’t I? That’s the premise in putting a P.I.M.P. (Proprietary Integrated Marketing Platform (or Program) to work for the benefit of your business.
If one is willing to make the effort they can create an approach to their marketing effort that doesn’t focus only on imitating, duplicating or replicating what others do. Surprisingly it’s not that difficult.
“You’ve gotta be original, because if you’re like someone else, what do they need you for.” – Bernadette Peters
So why is it so rare? One aspect is attitude, if one is afraid of leading the way, due to a totally risk averse outlook as it relates to their job function, it will never occur, perhaps until their replacement is hired Continue reading
By Leslie R. Wolff, A Marketing Curmudgeon
You are in a ‘David versus Goliath’ situation when your competition is outspending you in the marketplace? If they have the staff, the money and distribution channels that can play havoc with your best marketing efforts it’s time to outthink, outsmart and outflank them … and it is possible.
“Commonsense in an uncommon degree is what the world calls wisdom.” – Samuel Taylor Coleridge
A fact of smart marketing is understanding the majority of actions to take are based on common sense. And common sense will tell you that there are ways to counteract the efforts of the bigger and more aggressive competitor.
There is no magic formula but there are some smart moves one can make to level the playing field, or in more than a few cases tilt it in your favor. BUT it requires an open mind, one accepting of change, and if you have that you are already ahead of most of your competitors. Continue reading