By Leslie R. Wolff, A Marketing & Creative Tactician
Caught your attention didn’t I? That’s the premise in putting a P.I.M.P. (Proprietary Integrated Marketing Platform (or Program) to work for the benefit of your business.
If one is willing to make the effort they can create an approach to their marketing effort that doesn’t focus only on imitating, duplicating or replicating what others do. Surprisingly it’s not that difficult.
“You’ve gotta be original, because if you’re like someone else, what do they need you for.” – Bernadette Peters
So why is it so rare? One aspect is attitude, if one is afraid of leading the way, due to a totally risk averse outlook as it relates to their job function, it will never occur, perhaps until their replacement is hired Continue reading