This week’s Smart Marketing Move goes to V8 Juice.
V8 has always been one of my family’s products, and in the past they have created some memorable ads and here they’ve done it again.
Their recent commercial caused me to laugh out loud for a number of reasons:
1. Jackie Chan, a well-known actor because of his martial arts skills, was used for this commercial and they incorporated it in the commercial in a funny and in your face way.
2. It had very little dialogue, but used an action oriented approach to make a strong point.
3. It had a clear and concise message that the juices and smoothies people were drinking did not compare to the health benefits of V8.
The commercial is short and utilizes a relatively familiar environment — someone eating breakfast or walking down the street to make the V8 pop and stand out, because of the brightness of the V8 bottles and with the use of martial arts movements.
This is a great way to grab the audience’s attention in a cluttered communications landscape as well as send two messages; a push for healthier living and a push for a better product.
Lesson Learned: When marketing a product one has to look at what’s being done by others and “think-outside-the-box” in order to not only stand out and be remembered. The promotion possibilities here are unlimited and hopefully they company took advantage of that scenario.