Tag Archives: customer

Top Tips for Small Businesses – From Radio Interview with Leanne Hogland-Smith

Leanne Hogland-Smith – Chicago 219-759-5601, entrepreneur small business for 15 years, uniting people and their talents with operations through management, increase-sales-coach.com

Consistent challenge in businesses today is a lack of processes and procedures. A lot of this comes about because there is no strategic plan, there are no goals written so what happens is that everyone is hitting different targets and the individual and business goals are missed.

A lot of communication is just refocusing the way they state things, getting rid of the words like need and should and start using “may I suggest this”. When you get rid of the emotionally judgmental words, it’s amazing at the reactions you get.

An employer now, if they have not hired smart, they end up with maybe one good employee for every four employees. Employers need to have consistent performance reviews. Employees then feel like they are part of the company’s success.

Top Tips for Small Businesses

  • Communication is consistent and everyone knows where the organization is going and what their goals are. Is everyone sharing the same goals? It is critical to have your goals communicated consistently throughout your company.
  • Values – What are your non-negotiable behaviors that you will demonstrate with your employees, vendors, strategic partners?
  • Find out what your real brand is – Talk to your customers, not a marketing company. The expectactions held by customers, it is a really definitive way to identify your brand. Ask them, “When you hear my name what expectations come to mind?” You will get a really good idea of your brand, but you also gain a competitive edge. When you have down-time, that is up-time to talk to your customers.
  • Marketing is about attracting attention and build relationships – Write copy and test it out. See if it gets some sort of emotional attention for your business.

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How do I ensure a high rate of customer retention? 6 Easy Steps

By Leslie R. Wolff, A Marketing & Creative Tactician

Customers like to know that they are important to you, so create awareness of your interest in their welfare.

It costs 5 times as much to get a new customer as it does to keep the ones you have and a significant multiple of that cost to regain one you lost. It’s a mistake thinking once you landed a client that they will automatically stay with you. It takes as much hard work to keep a customer as it does to acquire one. Customer retention enables you to build a solid
foundation of repeat business, revenue growth and business longevity.

6 Easy steps to have a positive customer retention environment

  1. Customer Service – The key aspect of retaining customers is how they feel they are being treated so examine closely what you do and how well you do it.  Continue reading

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Filed under Free Marketing Tips, small business