By Leslie R. Wolff, A Marketing Curmudgeon
You are in a ‘David versus Goliath’ situation when your competition is outspending you in the marketplace? If they have the staff, the money and distribution channels that can play havoc with your best marketing efforts it’s time to outthink, outsmart and outflank them … and it is possible.
“Commonsense in an uncommon degree is what the world calls wisdom.” – Samuel Taylor Coleridge
A fact of smart marketing is understanding the majority of actions to take are based on common sense. And common sense will tell you that there are ways to counteract the efforts of the bigger and more aggressive competitor.
There is no magic formula but there are some smart moves one can make to level the playing field, or in more than a few cases tilt it in your favor. BUT it requires an open mind, one accepting of change, and if you have that you are already ahead of most of your competitors. Continue reading