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Cutting Through The Cluttered Communications Landscape, 1 of 2

By: Leslie R. Wolff – A Marketing Curmudgeon

In today’s world we are being “attacked” by onslaught of communication messages daily by the hundreds, if not thousands. E-mail abound, the Internet has unleashed an information overload that is physically, as well as time needed, insane and impossible to absorb.

It used to be just advertising that look to grab our attention as these comments from The Financial Times reflected on a number of years ago.

“As consumers are bombarded with ever rising numbers of advertisements, companies are finding it harder and harder to be heard because of the clutter of competing messages.” Continue reading

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