By Leslie R. Wolff, A Marketing & Creative Tactician
I met a former business owner who never had time to spend on marketing, now he does.
Marketing is the process of acquiring customers and keeping them. That’s it, no great mystery, without customers a business does not survive. Without happy, satisfied customers a business does not grow.
Then why are so many business owners so confused about marketing their products and/or services? Why do some in an industry succeed greatly and others barely exist or fail? It is not the lack of capital. It is the failure of understanding what the various elements of marketing are and how they work together. It is the failure to examine all the “troublesome little things” within their business that affect the effort to gain customers and retain them. Continue reading