Tag Archives: les wolff

Get A P.I.M.P. Working for You

By Leslie R. Wolff, A Marketing & Creative Tactician

Caught your attention didn’t I? That’s the premise in putting a P.I.M.P. (Proprietary Integrated Marketing Platform (or Program) to work for the benefit of your business.

If one is willing to make the effort they can create an approach to their marketing effort that doesn’t focus only on imitating, duplicating or replicating what others do. Surprisingly it’s not that difficult.

“You’ve gotta be original, because if you’re like someone else, what do they need you for.” – Bernadette Peters

So why is it so rare? One aspect is attitude, if one is afraid of leading the way, due to a totally risk averse outlook as it relates to their job function, it will never occur, perhaps until their replacement is hired Continue reading

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8 Great Gifts for Entrepreneurs This Holiday Season

1 – Timeblocks – This is a great idea for an entrepreneur or a small business owner looking to get ahead of competition. Timeblocks can be anything from a short email (deducting minutes from your balance) or an hour long conversation that acts as a sounding board or experienced advising. To learn more visit http://smartmarketinggroup.com/timeblocks.htm

2 – Flip Camera – Even though there are a ton of YouTube videos out there, a lot of entrepreneurs are not using it to their advantage. A flip camera is a quick way to make a video and upload it right to Youtube. These videos do not have to be professionally edited, they can be gritty and show the real business. It gives your company more credibility, if your CEO is involved too. Check out this video http://youtu.be/Wp7WVunS6z0

3 – Chamber of Commerce Membership – Being a member in a Chamber of Commerce offers a lot of advantages including networking opportunities, membership advertising and business expos, but sometimes for an entrepreneur a membership just doesn’t work into their budget. It’s not the most glamorous gift in the world, but this is a great way to help them reach their goals. Find their local chamber here: http://www.chamberofcommerce.com/

4 – Gift Card to a Print Shop – I’m sure you’ve heard of VistaPrint.com, but in the spirit of entrepreneurship, buy a gift card to a print shop that is a small business. For example, NextDayFlyer.com, is on the West Coast and they have great service and an equally great product.

5 – UPS, FedEx, or USPS Gift Card for shipping – Unless they don’t send anything out, any entrepreneur will appreciate not spending money on shipping!

6 – Year Subscription to Entrepreneur Magazine – Entrepreneur Magazine seeks to inspire, inform and celebrate entrepreneurs with monthly issues. They offer real solutions to the challenges of entrepreneurs, including tips, tools and insider news to help build – and grow – their business. More info here: http://www.entrepreneur.com/magazine/index.html

7 – Fiverr.com – Unfortunately, I couldn’t find anywhere that you can buy Fiverr credits but an American Express Gift Card will do. Fiverr is a website where people will help your business for $5 a gig. It can be anything from a voice-over to targeted websites, facebook, or twitter traffic. Personally, I recommend that you go with something tangible. As far as the gift card, somehow you have to get them to prove that they used it on Fiverr.com 🙂 http://www.Fiverr.com – Update Nov 30: Fiverr now have gift cards available! Here: http://blog.fiverr.com/2011/11/30/the-gift-that-keeps-on-gigging

 8 – Constant Contact – Email marketing is an important way to keep customers informed and excited about a business. Constant Contact offers pre-made templates for entrepreneurs and small businesses. Buying credits for them to get out there is a great way to kick start the new year for businesses. It’s easy but it can also be customized. More info here: http://www.ConstantContact.com

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