Smart Marketing for Small Business with Nancy Garberson – Archived Radio Show

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Marketing Fundamentals with Guest Leanne Hogland-Smith – On Demand Radio Show

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7 Tips To Better Trade Show Marketing

Smart Thinking … A Different Perspective

By Leslie R. Wolff

Integrated Marketing Strategist & Creative Tactitian

Trade shows are an extremely effective marketing tool, when you take the time to think out all the aspects of what makes for a successful trade show. There are many elements to consider and you best make a checklist to be sure you don’t overlook any thing.

I. Pre-Show Planning Checklist:

___ Is this the best trade show for our objectives & the cost?
___ Exhibit (are you creating a new one or using an existing one)
___ Booth size (have adequate space for showing, talking & closing)
___ Booth location ( look to be where there is heavy traffic, near entrances/exits/restrooms/food areas)
___ Booth transportation (be sure it gets delivered in time)
___ Booth set-up (whose responsibility, set time schedule)

Cutting Through The Cluttered Communications Landscape, 2 of 2

By Leslie Wolff – A Marketing Curmudgeon
Click Here to Read Cutting Through Clutter, 1 of 1

Common Sense Marketing: Out of Sight = Out of Mind
One of the most effective ways to accomplish the repetitiveness desired is the use of promotional products, which in my younger days were referred to as advertising specialties. They are a multi-billion dollar industry because they work. They deliver:

• Residual impact, which is what you need to look for and depending on your budget this is one area to give serious thought to, but in highly creative approaches. Keep in mind an imprinted message doesn’t disappear after 10, 30 or 60 seconds. It’s there to be viewed repeatedly for an extended period of time.

How to Stand Out from Competition as a Small Business

Face to Face advice from the Marketing Curmudgeon – Leslie Wolff

Do you need marketing advice? Use 15 minutes at a time! Click here to learn more