If you have been in business for some time, the services and avenues for your marketing dollar have expanded. Print products are on the Internet, direct mail and e-mail working hand in hand and then there is that new thing Social Media.
What should you do? Find sources and get involved with them in a logical step by step way. Jumping in without a net will make you fall farther than you need to fall. There are many sources to use and there are people in your network of business people that can share what they have learned. All of these components can help your new adventure. And relying on one source for each new area is dangerous.
Consistent business practices no matter what area you’re starting is the key. And repeating things builds a reputation for your business. Saying the same things keeps things consistent.
By Guest Blogger – Rick Polson – Making a Superstar Company