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Thoughts for a Leader – Part II

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Customer’s Focus

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” –Frank Roemer

What is the customer or prospect most interested in? Themselves! Understanding this is the basis of the WIIFM Factor, which impacts heavily on purchasing decisions. It stands for the question – “What’s in it for me?” A simple question, but how it is answered can dramatically affect the bottom line. Too often it’s ignored or overlooked in a corporate environment that focuses on features of their products or services rather than the benefits. Viewing your business from the customer’s perspective will always give you a competitive edge in the marketplace.

If you give something worth paying for, they’ll pay.” – Thomas J. Peters

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Thoughts for a Leader – Part 1

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Leadership is action, not position – Donald H. McGannon

Motivation

“I praise loudly; I blame softly.”Catherine II

A true leader knows that in order to move forward all the members of their team needs to feel they count, that their effort is not only recognized, but also appreciated. Research has shown praise given sincerely is far more successful motivator of people than cash or material rewards. A combination of both can be a ‘home run.”

We all are imbued with the love of praise.”– Cicero

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Filed under Management and Leaders, small business