Tag Archives: small business

Cutting Through The Cluttered Communications Landscape, 2 of 2

By Leslie Wolff – A Marketing Curmudgeon
Click Here to Read Cutting Through Clutter, 1 of 1

Common Sense Marketing: Out of Sight = Out of Mind
One of the most effective ways to accomplish the repetitiveness desired is the use of promotional products, which in my younger days were referred to as advertising specialties. They are a multi-billion dollar industry because they work. They deliver:

  • Residual impact, which is what you need to look for and depending on your budget this is one area to give serious thought to, but in highly creative approaches. Keep in mind an imprinted message doesn’t disappear after 10, 30 or 60 seconds. It’s there to be viewed repeatedly for an extended period of time. Continue reading

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Think BIG for Business Success

Do you want business success? Don’t limit your thinking. Little Ideas = Little Potential and BIG Ideas = BIG Success

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On-Demand Radio Show – Effectively Marketing Your Small Business

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How to Stand Out from Competition as a Small Business

Face to Face advice from the Marketing Curmudgeon – Leslie Wolff

Do you need marketing advice? Use 15 minutes at a time! Click here to learn more

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What really is marketing?

Smart Marketing … for Small Business

By Leslie R. Wolff

I met a former business owner who never had time to
spend on marketing, now he does.

 Marketing is the process of acquiring customers and keeping them. That’s it, no great mystery, without customers a business does not survive. Without happy, satisfied customers a business does not grow.

Theodore Levitt of the Harvard Business School once wrote …. “Marketing is all the exhilarating big things and all the troublesome little things that must be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer.”

Then why are so many business owners so confused about marketing their products and/or services? Why do some in an industry succeed greatly and others barely exist or fail? It is not the lack of capital. It is the failure of understanding what the various elements of marketing are and how they work together. It is the failure to examine all the “troublesome little things” within their business that affect the effort to gain customers and retain them.

Marketing is not difficult. Marketing need not be expensive. Marketing produces a better bottom line. Marketing requires discipline. Good marketing requires an open-minded attitude and a willingness to think “outside the box”.

Smart business owners will always ask themselves questions, constantly challenging their own thinking. Questions that open their mind about how they operate and what they should be doing. We put clients through a questioning process known as a “Marketing Needs Analysis” to get a clear understanding of the marketing strengths and weaknesses of a company. Then they help a firm build on their strengths and strengthen their weaknesses. Here is a brief sampling of some questions from our “Marketing Needs Analysis” that every business owner should be asking.

 Effective management always means asking the right questions.” Robert Heller

Questions to ponder:

  • How easy or difficult are you to do business with?
  • Have you ever surveyed your customer base and asked them to rate your quality of service?

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On-Demand: 7/18/12 Radio Show – Small Simple Steps for Better Marketing

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internet radio with Smart Marketing for Small Business on Blog Talk Radio

Join us every Wednesday Night at 11pm EST for a live radio show that discusses small businesses and their marketing or any question pertaining to their business. Click Here to listen to On-Demand shows.

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Sports and Marketing . . .The Similiarities

Smart Thinking … A Different Perspective
By Leslie R. Wolff – A Marketing Curmudgeon

 “A man come to measure his greatness by the regrets, envies and hatreds of his competition.” – Ralph Waldo Emerson

 Competition
Competition is something every sports participant faces as well as every business leader, manager or entrepreneur. It is a key element that encourages us to move forward as quickly and as positive as we can. Studying your competitors thoroughly enables one to spot overlooked opportunities or “weaknesses” that one can take advantage of. The smart “participant” never stops looking for that “competitive edge.

The will to win is worthless if you do not have the will to prepare.” – Thane Yost

Strategy
The success of the game of sports or business relies heavily on a well thought out plan of action or strategy. Continue reading

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On-Demand: 7/12/12 Radio Show – Small Businesses & Marketing

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internet radio with Smart Marketing for Small Business on Blog Talk Radio

Join us every Wednesday Night at 11pm EST for a live radio show that discusses small businesses and their marketing or any question pertaining to their business. Click Here to listen to On-Demand shows.

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Marketing – The Small Things Matter

©  2012 Leslie R. Wolff

Marketing is made up of many elements. Back in the 1960s Professor Theodore Levitt of the Harvard Business School, wrote a description in a book called “Marketing For Growth” that said….

Marketing is all the exhilarating big things and all the troublesome little things that must be done in every nook and cranny of the entire corporate organization in order to achieve the purpose of attracting and holding a customer”

Think of it this way…. anything within your operation that interacts with or influences the decision of a customer is an aspect of marketing that you need to pay attention to.

It is the neglect or oversight of the many troublesome little things that hurts every business from the one-person home based business to the more established firm, from part time to full time operations. Below are question drawn from workshops and teleconferences held in the past that you should find interesting and educational

Q. What is the main reason people buy or is it always price? Continue reading

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How to Improve Customer Service – Radio Show 7/5/2012

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