Tag Archives: small business

Question Your Customer Service Thinking!

Fight the “commoditization” of your business & increase its value to your customer

A Different Perspective
By Leslie R. Wolff, A Marketing Curmudgeon

In an increasingly competitive marketplace it is becoming more difficult to stand out from the competition. What do you do when there exists a 5P’s environment? What are the 5P’s? When a customer’s Perception is that your Product, Price and Performance are on a Parity level with your competition. This is the time to take the step to challenge how you think about your customer. What you learn from this exercise could differentiate your firm from the competition in the eyes of your customer. Pay attention because you need to become an expert in Customer Service. It can be a very profitable situation for you.

Do you know the #1 reason customers leave vendors? Continue reading

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Filed under Customer Service, Free Marketing Tips, small business

Thoughts for a Leader – Part II

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Customer’s Focus

In order to get people to sit-up and take notice of you, you have to sit-up and take notice of what makes people sit-up and take notice” –Frank Roemer

What is the customer or prospect most interested in? Themselves! Understanding this is the basis of the WIIFM Factor, which impacts heavily on purchasing decisions. It stands for the question – “What’s in it for me?” A simple question, but how it is answered can dramatically affect the bottom line. Too often it’s ignored or overlooked in a corporate environment that focuses on features of their products or services rather than the benefits. Viewing your business from the customer’s perspective will always give you a competitive edge in the marketplace.

If you give something worth paying for, they’ll pay.” – Thomas J. Peters

Originality Continue reading

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Thoughts for a Leader – Part 1

Smart Thinking … A Different Perspective

By Leslie R. Wolff, A Marketing Curmudgeon

Leadership is action, not position – Donald H. McGannon

Motivation

“I praise loudly; I blame softly.”Catherine II

A true leader knows that in order to move forward all the members of their team needs to feel they count, that their effort is not only recognized, but also appreciated. Research has shown praise given sincerely is far more successful motivator of people than cash or material rewards. A combination of both can be a ‘home run.”

We all are imbued with the love of praise.”– Cicero

Attitude Continue reading

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Cutting Through The Cluttered Communications Landscape, 2 of 2

By Leslie Wolff – A Marketing Curmudgeon
Click Here to Read Cutting Through Clutter, 1 of 1

Common Sense Marketing: Out of Sight = Out of Mind
One of the most effective ways to accomplish the repetitiveness desired is the use of promotional products, which in my younger days were referred to as advertising specialties. They are a multi-billion dollar industry because they work. They deliver:

  • Residual impact, which is what you need to look for and depending on your budget this is one area to give serious thought to, but in highly creative approaches. Keep in mind an imprinted message doesn’t disappear after 10, 30 or 60 seconds. It’s there to be viewed repeatedly for an extended period of time. Continue reading

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Think BIG for Business Success

Do you want business success? Don’t limit your thinking. Little Ideas = Little Potential and BIG Ideas = BIG Success

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Filed under Free Marketing Tips, small business, Small Business Interactive Advice

On-Demand Radio Show – Effectively Marketing Your Small Business

Listen to
internet radio with Smart Marketing for Small Business on Blog Talk Radio

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Filed under Free Marketing Tips, Radio Show, small business, Small Business Interactive Advice

How to Stand Out from Competition as a Small Business

Face to Face advice from the Marketing Curmudgeon – Leslie Wolff

Do you need marketing advice? Use 15 minutes at a time! Click here to learn more

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Filed under Free Marketing Tips, Quotes, Small Business Interactive Advice, Videos